#CREATE A SNAPCHAT GEOTAG HOW TO#

Setting up your Snapchat geofilter is relatively simple. As with personal geofilters, you have to submit your design for approval. This can present an obstacle if your goal is to get your user to take some form of action. Your geofilter also cannot contain links, contact information, or photos of people. You cannot purchase the filter if you do not provide a business name. Before creating a business geofilter, ensure you have the rights and permissions to use any logos, business names, or trademarks. Whatever the event, personal geofilters don’t include any type of branding.Ī business Snapchat geofilter promotes a business or brand and thus must adhere to an additional set of rules. For instance, one might design a filter for their wedding reception or a gender reveal party. They are for individual use and a user might create one during a special occasion for their friends and family. Business Snapchat GeofiltersĪ personal Snapchat geofilter is one that is not associated with a brand or business and doesn’t promote any products or services. They actively have to swipe on their screen to see the available filters, so promoting the fact that you have a Snapchat geofilter is important. Keep in mind, the user has to be proactive in finding your geofilter. The “Geofence” size has to be between 20,000 and 5 million square feet and your filter can last up to 30 days. Once they are no longer in that area, the Snapchat geofilter is no longer accessible. When a person is in the location of your choosing, they will have the option to take a picture or video using your filter. Geofilters work in combination with a user’s own smartphone location settings. Whatever is consistent with your brand and will draw the eyes of your intended audience will work. You can make your filter artistic, plain, silly, or serious. Bearing these in mind, you are only limited by your own creativity. You can utilize text and image overlays of your choosing into your Snapchat geofilter assuming they comply with Snapchat’s submission guidelines. They can vary by state, city, or even building. The unique thing about a Snapchat geofilter though, is that it is location-specific. Some alter your face, some add additional colors and lights, or some even add a set of ears to your head. Snapchat is known for the fun and trendy filters they provide their users.

Developing Your Marketing Strategy Using Snapchat GeofiltersĪ Snapchat geofilter is a kind of filter overlay.

Utilizing a Snapchat Geofilter For Brand Development.

#CREATE A SNAPCHAT GEOTAG HOW TO#

How To Make Your Own Snapchat Geofilter.Learning how to make a Snapchat geofilter may be a way to give your brand an edge within a competitive market. Although Snapchat can seem like only a personal social media avenue, businesses can also capitalize on the popular app.

In the summer of 2014, they introduced Snapchat geofilters as a part of their user experience. Snapchat has made quite a few changes over the years. As well, when you send stories to your companions, they can view them for only a moment, similar to real life.

Snapchat allows you to capture these moments and have access to them for just a 24 hour period. One of the unique qualities of Snapchat is that the media you take has a time limit unlike platforms such as Facebook, Instagram, or Twitter.

It is a social media app heavily reliant on photos and videos with the option of providing text and links. Snapchat was released in 2011 with the intention of empowering people to express themselves, live in the moment, learn about the world, and have fun together, according to their mission statement.

Create a snapchat geotag